This is another method used by uncreative types to reassert their power over others, by telling them that the knowledge they have is incorrect. QI (a television programme in the UK) has a round known as General Ignorance, whereby the host, Stephen Fry, asks questions about science, history etc. When one of the contestants gives the expected answer, for example 'what animal has caused the most deaths in the world?', the expected/typical answer would be 'humans'. However, this answer would result in humiliation (a klaxon going off and Stephen Fry telling the contestant they are wrong), an then the 'correct' answer would be given. This is to elevate the person with the 'truthful knowledge', relative to those 'outsiders' with false knowledge'. Possibly it could extend to the mentality of the researchers or the producers of the programme, who (probably unwittingly) enjoy telling people that the beliefs they held firm to were actually wrong.
Another example of this was on an episode of 'Bang Goes that Theory', in which one of the hosts performed an experiment in a public park (whirling a glass of water, with a string attached to one end, around his head to demonstrate the effects of centrifugal force). However when he asked the people what the forces involved were, they replied, centrifugal force, to which he said "aha! No it isn't actually, its centripetal force!" Thus he was demonstrating his superior knowledge relative to them, thus elevating himself (on a comparative scale of knowledge, data, info etc) above them. Nothing was really gained by this, by either party. Both of them know that there is a force that works to throw fluids to the outside of an object when it is whirled around in a circle. The only thing that is different is the label, centripetal for centrifugal.
The same principle can be applied to the requests of female journalists (and possibly females in general) in the UK for men to 'get in touch with their feminine side', to 'take more care of their body' by buying cosmetics, etc. Basically fostering the metrosexual culture. And now, what happens, ten years hence, since they got what they requested? They complain. 'Men are too soft', 'I want a areal man', 'men need to learn how to do DIY and repair things' etc. All of which, just ten years ago they said they didn't want. Clearly listening to such people, female and feminised male journalists, is wrong for men, because they will always claim to be in the right, and claim that men are always in the wrong.